Gone are the days of bombarding prospects with print and TV ads. Today, people don’t want to be interrupted. Instead, they’re literally turning away from brands that keep using traditional means. The good news is marketing has changed too. Now, Inbound marketing offers a cost-effective and quantifiable method of generating more leads and closing more deals than traditional, outbound marketing ever did.
Inbound marketing draws ideal buyers directly to your businesses’ doorstep. With inbound marketing you match educational content with the specific challenges your prospects face at the perfect time in their buying process. It leverages social media so fans tell your story and share your content — further fueling traffic to your website and increasing leads for your businesses. Lead nurturing keeps you at the top of prospects’ minds, building credibility and respect, which distances you from your competitors.
The way buyers discover & research products has fundamentally changed
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In short, inbound marketing creates a remarkable experience for your prospects that matches how they want to buy products and services. The end result is more business.
Inbound marketing is not a tactic, channel, or technology. It’s a way to approach to your marketing to capitalize on the way consumers make buying decisions today. Inbound marketers understand that people value personalized, relevant content and connections — not interruptive messages — at every stage of the marketing funnel. In Inbound allows you to attract visitors, convert leads, close customers, and delight them into promoting your business to others.
Redesigning your website isn’t all glitz and glam. In addition to giving your website a fresh new look, you’ll have a chance to improve your site’s performance in search, so you can get more traffic. With all of the moving pieces that go into a website redesign, it’s easy to overlook SEO best practices.